You are probably already aware of the importance of SEO friendliness when it comes to your web presence. You may not be aware that it is even more essential when your business targets prospects in a predetermined region. If this is the case, geotargeting should become a critical component of your SEO marketing campaigns because it’s the most successful strategy to direct targeted site visitors from within your designated geo-location to your website.SEO geotargeting is when search engine optimized content is delivered to website visitors centered on their location, including country, region, city, state, community, zip code and more. Deploying geotargeting technology is a successful way to obtain organic search engine optimization.More people search for business services online now making hard copy phone books practically obsolete. That’s where SEO geotargeting comes in. Now, more than ever before it is crucial that businesses and services listings can be effortlessly discovered when the public searches Google.com or maps.Adding Google Places as one of the tools in your search engine optimization tool box can take your online success to a new level. There is no charge for using Google Places and it can help put you in front of millions of Google’s visitors by allowing you to create a professional listing for your business.Creating your listing with Google Places takes little time and effort to help create and keep an online presence even without a professional website. More than likely, your organization is already showing up somewhere on Google, however you will need to validate your listing there and be sure that the content is thorough, details your services and that all the information you added is correct. As soon as you verify the listing with Google Places you should see improvement.Sign up and easily push your SEO marketing success to the next level. It only makes sense that potential customers that can see where you are located will connect credibility to your business. If they can’t find you there prospects really don’t know how established you are or if you are simply some fly by night business. Confidence is key in situations like this. Taking the guesswork out of the equation can bring new customers to you.Once you’ve added your business listing in Google Places you prospects have easy access to you on Google Maps. It is a powerful, extremely user friendly mapping service which will give your potential clients your location with easy to follow directions and your contact information.Adding a physical location through Google places could very well improve your SEO results. It has been suggested that if you include an actual physical address to your listing you could be boosting Google’s confidence in your website. This hasn’t been confirmed to be an undeniable fact, however there have been some signs reported that suggests that having a verifiable address on your website or listing does have the possibility of making your business look legitimate, which simply makes sense.If you’re serious about achieving SEO success for the promotion of your business or services, you should be utilizing the tools that Google has to offer.
Tag Archives: services
What Are The Greatest Changes In Shopping In Your Lifetime
What are the greatest changes in shopping in your lifetime? So asked my 9 year old grandson.
As I thought of the question the local Green Grocer came to mind. Because that is what the greatest change in shopping in my lifetime is.
That was the first place to start with the question of what are the greatest changes in shopping in your lifetime.
Our local green grocer was the most important change in shopping in my lifetime. Beside him was our butcher, a hairdresser and a chemist.
Looking back, we were well catered for as we had quite a few in our suburb. And yes, the greatest changes in shopping in my lifetime were with the small family owned businesses.
Entertainment While Shopping Has Changed
Buying butter was an entertainment in itself.
My sister and I often had to go to a favourite family grocer close by. We were always polite as we asked for a pound or two of butter and other small items.
Out came a big block of wet butter wrapped in grease-proof paper. Brought from the back of the shop, placed on a huge counter top and included two grooved pates.
That was a big change in our shopping in my lifetime… you don’t come across butter bashing nowadays.
Our old friendly Mr. Mahon with the moustache, would cut a square of butter. Lift it to another piece of greaseproof paper with his pates. On it went to the weighing scales, a bit sliced off or added here and there.
Our old grocer would then bash it with gusto, turning it over and over. Upside down and sideways it went, so that it had grooves from the pates, splashes going everywhere, including our faces.
My sister and I thought this was great fun and it always cracked us up. We loved it, as we loved Mahon’s, on the corner, our very favourite grocery shop.
Grocery Shopping
Further afield, we often had to go to another of my mother’s favourite, not so local, green grocer’s. Mr. McKessie, ( spelt phonetically) would take our list, gather the groceries and put them all in a big cardboard box.
And because we were good customers he always delivered them to our house free of charge. But he wasn’t nearly as much fun as old Mr. Mahon. Even so, he was a nice man.
All Things Fresh
So there were very many common services such as home deliveries like:
• Farm eggs
• Fresh vegetables
• Cow’s milk
• Freshly baked bread
• Coal for our open fires
Delivery Services
A man used to come to our house a couple of times a week with farm fresh eggs.
Another used to come every day with fresh vegetables, although my father loved growing his own.
Our milk, topped with beautiful cream, was delivered to our doorstep every single morning.
Unbelievably, come think of it now, our bread came to us in a huge van driven by our “bread-man” named Jerry who became a family friend.
My parents always invited Jerry and his wife to their parties, and there were many during the summer months. Kids and adults all thoroughly enjoyed these times. Alcohol was never included, my parents were teetotallers. Lemonade was a treat, with home made sandwiches and cakes.
The coal-man was another who delivered bags of coal for our open fires. I can still see his sooty face under his tweed cap but I can’t remember his name. We knew them all by name but most of them escape me now.
Mr. Higgins, a service man from the Hoover Company always came to our house to replace our old vacuum cleaner with an updated model.
Our insurance company even sent a man to collect the weekly premium.
People then only paid for their shopping with cash. This in itself has been a huge change in shopping in my lifetime.
In some department stores there was a system whereby the money from the cash registers was transported in a small cylinder on a moving wire track to the central office.
Some Of The Bigger Changes
Some of the bigger changes in shopping were the opening of supermarkets.
• Supermarkets replaced many individual smaller grocery shops. Cash and bank cheques have given way to credit and key cards.
• Internet shopping… the latest trend, but in many minds, doing more harm, to book shops.
• Not many written shopping lists, because mobile phones have taken over.
On a more optimistic note, I hear that book shops are popular again after a decline.
Personal Service Has Most Definitely Changed
So, no one really has to leave home, to purchase almost anything, technology makes it so easy to do online.
And we have a much bigger range of products now, to choose from, and credit cards have given us the greatest ease of payment.
We have longer shopping hours, and weekend shopping. But we have lost the personal service that we oldies had taken for granted and also appreciated.
Because of their frenetic lifestyles, I have heard people say they find shopping very stressful, that is grocery shopping. I’m sure it is when you have to dash home and cook dinner after a days work. I often think there has to be a better, less stressful way.
My mother had the best of both worlds, in the services she had at her disposal. With a full time job looking after 9 people, 7 children plus her and my dad, she was very lucky. Lucky too that she did not have 2 jobs.